According to the ASCM, one of the key steps in supply chain transformation is to define the organizational roles and responsibilities for each supply chain activity, and to ensure that they are aligned with the business strategy and customer expectations1. The ASCM also suggests that the supply chain activities can be grouped into three main categories: sales, operations, and logistics2. These categories reflect the core functions of the supply chain, from planning and executing the demand and supply, to delivering the products and services to the customers2. Therefore, organizational roles and responsibilities should focus on these three areas to clarify who is responsible and accountable for each supply chain activity after the transformation initiative is complete. Some examples of the roles and responsibilities in each area are:

Sales: Responsible for generating and managing the customer demand, forecasting the sales volume, and ensuring customer satisfaction and loyalty. Examples of roles are sales manager, account manager, customer service representative, and demand planner2.

Operations: Responsible for producing and sourcing the products and services, managing the inventory and quality, and optimizing the cost and efficiency. Examples of roles are operations manager, production manager, procurement manager, and quality manager2.

Logistics: Responsible for transporting and distributing the products and services, coordinating with the suppliers and carriers, and ensuring the delivery speed and reliability. Examples of roles are logistics manager, warehouse manager, transportation manager, and distribution manager2.