Discuss APICS CSCP Exam Topic 3 Question 85

The main purpose of market research for supply chain design is to identify:

AMinimal marketing costs

BPotential markets and analyzing them

CThe best use of information technology (IT)

DThe best location of markets to minimize transportation costs

Suggested Answer: B

According to the APICS Supply Chain Operations Reference Model SCOR, market research is one of the inputs for supply chain design, which is the process of determining how to structure and configure a supply chain to meet customer needs and business objectives. Market research is used to identify potential markets and analyze them in terms of size, growth, profitability, competition, regulations, customer preferences, and other factors that affect supply chain performance and strategy. Market research helps to determine which markets to enter or exit, how to segment customers, what products or services to offer, how to price them, how to distribute them, and how to promote them.

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24 comments · newest first

Krystal 10 months ago

I disagree, B is the most comprehensive option here.

Celia 11 months ago

Surprised no one mentioned IT, C is crucial for efficiency!

Glendora 11 months ago

A is too narrow, it’s about more than just marketing costs.

Pearline 11 months ago

I think D is super important too, location matters!

Rasheeda 11 months ago

Definitely B, understanding potential markets is key!

Ashley 12 months ago

I feel like IT plays a role too, but I don’t recall it being the main purpose. Maybe C isn’t the best choice?

Youlanda 12 months ago

I practiced a question similar to this, and I think it was about analyzing markets. B seems right, but I’m a bit confused.

Iluminada 12 months ago

I’m not entirely sure, but I remember something about minimizing costs. Could it be D?

Kaitlyn 1 year ago

I think market research is mostly about understanding potential markets, so I’m leaning towards option B.

Marylyn 1 year ago

I'm a little confused by this question. Is the focus on minimizing costs, identifying the best use of IT, or something else? I'll need to re-read the question and options more closely to figure out the right approach.

Aliza 1 year ago

Hmm, I'm a bit unsure about this one. The options seem to cover a range of different factors that could be considered in supply chain design. I'll need to think this through carefully before selecting an answer.

Melvin 1 year ago

This seems like a straightforward question about the purpose of market research for supply chain design. I think the key is to focus on identifying potential markets and analyzing them, so I'll go with option B.

Edison 1 year ago

Okay, I've got this. The main purpose of market research in this context is to identify potential markets and analyze them, so they can design the supply chain accordingly. Option B is the clear winner here.

Merlyn 1 year ago

This is a great opportunity to demonstrate my understanding of probability analysis. I'll make sure to cover all the key points, like calculating the distribution of possible NPV outcomes and the probability of success.

Zona 1 year ago

Hmm, I'm a bit unsure about the difference between "strategic" and "tactical" here. I'll have to think this through carefully before selecting an answer.

Bettina 1 year ago

The inner label is used to establish the LSPs between the PE devices in a VPRN, so I'll select option B.

Omer 2 years ago

Yes, optimizing the location of markets can help in reducing overall supply chain costs.

Von 2 years ago

I believe it's also important to consider the best location of markets to minimize transportation costs.

Cherelle 2 years ago

I agree, understanding the potential markets is crucial for supply chain design.

Walker 2 years ago

I think the main purpose of market research for supply chain design is to identify potential markets and analyzing them.

Launa 2 years ago

That's true, optimizing the location can result in cost savings in the long run.

Derick 2 years ago

But wouldn't the best location of markets to minimize transportation costs also be a key factor?

Francis 2 years ago

I agree, it's important to know where the demand is and how to best cater to it.

Launa 2 years ago

I think the main purpose of market research for supply chain design is to identify potential markets and analyzing them.

APICS CSCP Exam - Topic 3 Question 85 Discussion