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American Planning Association AICP Exam - Topic 8 Question 114 Discussion

What should be included in a market study that supports public or private retail business development goals and location decisions?
B) An evaluation of existing and future land uses and demographics within an applicable market area, with an emphasis on consumer spending potential and characteristics, market segmentation, and analysis of any existing market gaps and retail leakage
A) An adaptive econometric model with input and outputs that can be modified to test various future scenarios for changes in consumer preferences within an identified retail market area
C) An analysis of the design features and architectural building styles within an identified retail market area, for the purpose of ensuring proposed new retail development will match or complement existing land uses in the market area
D) An analysis of supply chain, delivery, and employment factors that will reasonably assure the retail site locations within identified retail market area will have adequate access to deliveries, utility service, and an adequate labor supply

American Planning Association AICP Exam - Topic 8 Question 114 Discussion

Actual exam question for American Planning Association's AICP exam
Question #: 114
Topic #: 8
[All AICP Questions]

What should be included in a market study that supports public or private retail business development goals and location decisions?

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Suggested Answer: B

by Colette at May 12, 2026, 05:55 PM

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Willie
2 hours ago
Definitely need to look at demographics and spending potential!
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Velda
5 days ago
I’m a bit confused about option C; while design features are important, I wonder if they’re as critical as understanding market segmentation and spending potential in option B.
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Hailey
10 days ago
I feel like we practiced a question similar to this, and I think option D makes sense because access to deliveries and labor is vital for any retail business.
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Francesco
16 days ago
I'm not entirely sure, but I think an adaptive econometric model like in option A could help predict future trends, which seems important for retail planning.
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Goldie
2 months ago
I remember we discussed the importance of demographics and consumer spending potential in class, so I think option B is crucial for understanding market gaps.
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