The key requirement in this scenario is detecting customer intent without having any training data. According to AWS Machine Learning and Generative AI documentation, zero-shot learning is specifically designed for situations where labeled training data is unavailable. Zero-shot learning allows a pre-trained large language model (LLM) to perform tasks it has not been explicitly trained on by leveraging its general knowledge and language understanding.

Amazon Bedrock provides fully managed access to foundation models (FMs) and LLMs that support zero-shot and few-shot learning. By using an LLM from Amazon Bedrock, the company can directly infer customer intent from natural language inputs without building, training, or fine-tuning a custom model. This approach is ideal for conversational interfaces where rapid deployment and scalability are required.

Option A is incorrect because fine-tuning a sequence-to-sequence (seq2seq) model in Amazon SageMaker JumpStart still requires labeled training data. Since the company explicitly does not have training data, this option does not meet the requirement.

Option C is also incorrect because the Amazon Comprehend DetectEntities API is designed for named entity recognition (NER), such as detecting names, dates, locations, or monetary values. It does not perform intent detection and is not suitable for conversational AI intent classification.

Option D is partially misleading. While it is technically possible to run an LLM on Amazon EC2, this does not inherently solve the problem of intent detection without training data. Additionally, Amazon Bedrock already abstracts infrastructure management, scaling, and model hosting, making direct EC2 deployment unnecessary and less efficient.

Therefore, using an LLM from Amazon Bedrock with zero-shot learning is the most appropriate, scalable, and AWS-recommended solution for intent detection without training data.