AMA Exam PCM Topic 5 Question 84 Discussion

Actual exam question for AMA's Professional Certified Marketer exam

Question #: 84
Topic #: 5

[All Professional Certified Marketer Questions]

_____ represents the difference between what the customer really wants and what he or she will accept before going elsewhere.

AStrength of preference

BThreshold level

CService quality gap

DVoice-of-customer

EZone of tolerance

Show Suggested Answer

Suggested Answer: E

by Jani at Apr 09, 2024, 06:28 PM

Limited Time Offer

25%

Off

Get Premium PCM Questions as Interactive Web-Based Practice Test or PDF

Comments

Submit Cancel

Haydee

4 hours ago

Hmm, I think it might be B) Threshold level. That seems to best describe the difference between what the customer wants and what they're willing to accept.

upvoted 0 times

...

Billy

2 days ago

This question is really tricky. I'm not sure if I fully understand the concepts behind it. I'm leaning towards E) Zone of tolerance, but I'm not 100% confident in that answer.

upvoted 0 times

...