AMA Exam PCM Topic 5 Question 84 Discussion

Actual exam question for AMA's Professional Certified Marketer exam

Question #: 84
Topic #: 5

[All Professional Certified Marketer Questions]

_____ represents the difference between what the customer really wants and what he or she will accept before going elsewhere.

AStrength of preference

BThreshold level

CService quality gap

DVoice-of-customer

EZone of tolerance

Show Suggested Answer

Suggested Answer: E

by Jani at Apr 09, 2024, 06:28 PM

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Henriette

21 hours ago

Okay, time to put on my thinking cap. I'm going to go with A) Strength of preference. It just has a nice ring to it, don't you think?

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Janine

3 days ago

Ah, the age-old battle between customer expectations and reality. I think the answer has to be E) Zone of tolerance. That's where the magic happens, folks.

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Laura

4 days ago

Haha, this question is like a riddle wrapped in an enigma! I'm going to guess D) Voice-of-customer, because who doesn't love a good customer survey, am I right?

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Sharita

5 days ago

I'm going with C) Service quality gap. That just sounds like it fits the description the best to me.

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Haydee

7 days ago

Hmm, I think it might be B) Threshold level. That seems to best describe the difference between what the customer wants and what they're willing to accept.

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Billy

9 days ago

This question is really tricky. I'm not sure if I fully understand the concepts behind it. I'm leaning towards E) Zone of tolerance, but I'm not 100% confident in that answer.

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