B) Column's strategic plan should only address how the health plan will differentiate its products, rather than where and how it will sell these products.

A) Human resources most likely will be a critical component of Column's strategic plan because, in health plan markets, the size and the quality of a health plan's provider network is often more important to customers than are the details of a product's benefit design.

C) Column most likely will need to develop contingency plans to address the need to make adjustments to its original strategic plan.

D) Column's information technology (IT) strategy most likely will be a critical element in successfully implementing the health plan's strategic plan.