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AHIP Exam AHM-510 Topic 3 Question 52 Discussion

Actual exam question for AHIP's AHM-510 exam
Question #: 52
Topic #: 3
[All AHM-510 Questions]

The Westchester Health Plan is using a pricing strategy that involves setting a low price in a highly price-sensitive market to stimulate revenue growth. In following this strategy, Westchester is sacrificing short-term profits for fast growth in selected markets. This information indicates that Westchester is following the pricing strategy known as

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Suggested Answer: B

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