Which of the choices below contains the four tools used by marketers that make up the 'promotion mix'?
Suggested Answer: A
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12 comments · newest first
MI
Mireya
3 months ago
I was torn between A and B, but A feels right.
TA
Tamekia
4 months ago
Agreed! A covers all bases for promotion.
DO
Dorothy
4 months ago
I think it's definitely A. Those are the classic tools.
DE
Deonna
4 months ago
A seems too simple... are we sure that's it?
AM
Amalia
4 months ago
Really? I thought there were more tools in the mix.
FE
Felicitas
4 months ago
Wait, what about option B? Price is important too!
JU
Junita
6 months ago
I agree, A is the right choice!
KI
Kip
6 months ago
Definitely A! Those are the classic four tools.
KR
Kristofer
7 months ago
I thought privacy was a concept related to data protection, not promotion. So I’m leaning towards A as the correct answer.
SH
Sharee
7 months ago
I feel like sales promotion is definitely one of the tools, but I can't recall if publicity is the right term used in the mix.
FE
Felix
7 months ago
I remember practicing a question like this! I think it was A, but I might be mixing it up with something else.
LY
Lynelle
7 months ago
I think the promotion mix definitely includes advertising and personal selling, but I'm not sure about the other two.