Adobe Exam AD0-E906 Topic 2 Question 15 Discussion

To motivate Marketing to endorse a single Workfront instance across the enterprise, the best first step is to initiate Executive/Stakeholder Engagement. By getting senior leadership or key stakeholders from both the legal and marketing departments involved, it helps align the goals of the organization and illustrates the value of a unified system.

Executive engagement can help overcome resistance from individual departments (such as Marketing) by emphasizing the strategic importance of having a centralized system and showcasing the benefits for the entire organization.

Options A (training on group admin functions) and B (demo tailored for multiple groups) are useful but would not be as impactful as engaging executives to drive the initiative from the top down.

Refer to Workfront's adoption and implementation strategies for more information on how to engage stakeholders effectively.