Adobe Exam AD0-E712 Topic 1 Question 19 Discussion

Actual exam question for Adobe's AD0-E712 exam

Question #: 19
Topic #: 1

[All AD0-E712 Questions]

Which is an example of Pay-Per-Click (PPC) Marketing?

APush notifications sent to a users device about new products.

BPromoted advertisements in search engine results.

CPersonalised reminder emails sent after a user abandons their cart.

Show Suggested Answer

Suggested Answer: B

by Ozell at Apr 11, 2024, 11:50 AM

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Verlene

11 days ago

Woah, slow down there Patria. Let's not be too hasty. I'm leaning towards C myself. Those personalized emails seem like a pretty textbook PPC tactic to me.

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Patria

13 days ago

You guys are overthinking this. It's clearly B - promoted ads in search results. That's the bread and butter of PPC marketing. Next question, please!

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Kallie

14 days ago

Hmm, good point. But I still think B is the best answer. Push notifications don't really fit the PPC model, and email reminders are more of a conversion optimization tactic than pure PPC.

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Vernell

15 days ago

I'm not so sure. What about those personalized reminder emails after cart abandonment? That's a form of retargeting, which is often considered a PPC strategy as well.

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Alona

17 days ago

I agree with Mica. PPC is all about paying for clicks, not just impressions or views. The search engine results definitely fit that description.

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Hmm, this is a tricky one. I think the answer is B - Promoted advertisements in search engine results. That's the classic example of PPC marketing, where advertisers pay each time their ad is clicked.

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