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Adobe Exam AD0-E213 Topic 4 Question 67 Discussion

Actual exam question for Adobe's AD0-E213 exam
Question #: 67
Topic #: 4
[All AD0-E213 Questions]

When may a report in Adobe Analytics show "Unspecified" in the output?

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Suggested Answer: A

When an event is fired without a conversion variable being set, the output for that event in a report in Adobe Analytics will show 'Unspecified'. This happens when data is sent to Adobe Analytics from the page but the conversion variable is not set or is set to an empty value. Reference: https://www.adobe.com/content/dam/acom/en/devnet/analytics/analytics-developer-professional-study-guide.pdf


by Earleen at Jul 13, 2025, 08:06 PM

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Shantell
3 days ago
I agree with Latrice, that makes sense because 'Unspecified' usually means something is missing.
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Thaddeus
6 days ago
I'm gonna go with C on this one. When pages fire outside of the internal URL filters, that's a recipe for 'Unspecified' in the report.
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Latrice
6 days ago
I think the answer is B) An event fires without a conversion variable.
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Barabara
14 days ago
B seems like the obvious choice here. If an event fires without a conversion variable, that's a surefire way to get 'Unspecified'.
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Francesco
23 days ago
Hmm, I think it's gotta be A. Segments with inaccessible components can definitely lead to 'Unspecified' in the output.
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Alline
12 days ago
I agree, using segments with inaccessible components can definitely cause 'Unspecified' in the output.
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