An automobile manufacturer recently integrated Adobe Audience Manager (AAM) with Adobe Analytics.
The business wants to bring in multiple AAM segments inside analytics to associate other metrics with the AAM segments. Also, AAM needs analytics data to create first party traits.
Which configuration should be used to enable a two-way integration?
To meet the specified business requirements, the query string parameters in the network request must include:
events=event1,event2: This captures both newsletter sign-up attempts (event1) and successful sign-ups (event2).
vl=architectsite.com: This identifies the URL.
pageName=homepage: This tracks the user journey through the site by page name.
ch=home: This captures the site section where the successful newsletter sign-ups occur.
The combination of these parameters ensures that all the required data points are collected and reported accurately.
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