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Adobe Exam AD0-E207 Topic 2 Question 6 Discussion

Actual exam question for Adobe's AD0-E207 exam
Question #: 6
Topic #: 2
[All AD0-E207 Questions]

A company has an email marketing tool that is used for both SMS and email.

The tool generates the following campaign URLs:

SMS link: www.website.com?cid=em:campaign_name-txt Email link: www.website.com?cid=em:campaign_name

How should the Architect configure Marketing Channel Processing Rules to identify the SMS channel?

Show Suggested Answer Hide Answer
Suggested Answer: C

Business Requirement: Distinguish between SMS and email campaigns using the 'cid' query string parameter.

Configuration Steps:

Identify SMS Links: Using the query string parameter 'cid' ending with '-txt'.

Processing Order: Ensuring the SMS channel is processed before the email channel.

Explanation:

Query String Parameter 'cid' Ends with '-txt': This setting ensures that any link containing 'cid' ending with '-txt' is identified as an SMS link.

Processing Order: Placing the SMS channel rule above the email channel ensures that SMS links are correctly categorized before the system checks for email links.

Verification: According to Adobe's Marketing Channel Processing Rules documentation, properly configuring query string parameters and processing order is crucial for accurate channel attribution (Adobe Analytics Marketing Channel Processing Rules Guide).


by Sabra at Jul 09, 2024, 06:00 AM

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Dion
10 months ago
I'm going with C, but I'm also tempted to submit an answer that's just a GIF of a confused cat. This question is getting me all riled up!
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Marta
10 months ago
Haha, 'em' for email and '-txt' for SMS - the marketing team really had a field day with these naming conventions, didn't they?
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Marci
9 months ago
Haha, they sure did! It's a clever way to differentiate between SMS and email campaigns.
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Stephania
9 months ago
C) Query string parameter 'cid' ends with '-txt' and make sure it is above the email channel in the processing order
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Lea
9 months ago
A) Query string parameter 'cid' ends with '-txt' and make sure it is below the email channel in the processing order
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Mitsue
10 months ago
Wait, why do we need to make sure it's above the email channel? Doesn't that just mean the SMS channel will take priority? Interesting...
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Jessenia
9 months ago
D) Query string parameter 'cid' starts with 'em:' and make sure it is below the email channel in the processing order
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Noel
9 months ago
C) Query string parameter 'cid' ends with '-txt' and make sure it is above the email channel in the processing order
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Asha
10 months ago
B) Query string parameter 'cid' starts with 'em:' and make sure it is above the email channel in the processing order
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Eileen
10 months ago
A) Query string parameter 'cid' ends with '-txt' and make sure it is below the email channel in the processing order
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Cherry
10 months ago
I agree with Estrella, option A seems to be the most logical choice based on the information provided.
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Estrella
10 months ago
But the question specifically mentions the SMS link ending with '-txt'.
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Suzi
10 months ago
I disagree, I believe the correct answer is B.
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Estrella
10 months ago
I think the answer is A.
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Tiera
11 months ago
Hmm, the SMS link definitely has a '-txt' at the end, so C seems like the way to go. Gotta love those subtle details!
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Nelida
10 months ago
Yes, that's right. It's important to pay attention to those small details.
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Starr
10 months ago
I think C is the correct option. The SMS link ends with '-txt'.
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