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Adobe Exam AD0-E207 Topic 1 Question 8 Discussion

Actual exam question for Adobe's AD0-E207 exam
Question #: 8
Topic #: 1
[All AD0-E207 Questions]

A company is using Segment IQ to compare mobile and desktop traffic.

The metrics of interest to them are as follows:

* Page Views/Visitors

* Searches/Visitors

* Carts/Visitors

* Cart Additions/Visitors

* Revenue/Visitors

The differential score when comparing each metric with each segment is high at 0.9 or greater. What does this differential score indicate?

Show Suggested Answer Hide Answer
Suggested Answer: A

Segment IQ in Adobe Analytics is used to compare different segments of traffic to determine the statistical significance of differences between metrics. A high differential score of 0.9 or greater indicates a high statistical significance difference between the metrics of the two segments. This means that the differences observed in metrics like Page Views/Visitors, Searches/Visitors, Carts/Visitors, Cart Additions/Visitors, and Revenue/Visitors are not due to random chance but are significant and meaningful.


by Dion at Aug 05, 2024, 07:27 AM

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Nelida
9 months ago
I think I will go with option B) since mobile traffic seems to be more valuable based on the high score.
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Serita
10 months ago
I believe that option A) is the correct answer then, as there is a statistical significance difference.
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Therese
10 months ago
Hmm, this question is a piece of cake. The answer is obviously A. Though I do wonder, how high do you have to score to get a perfect 1.0 on the differential scale? Maybe that means you're a superhuman data analyst.
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Daniela
10 months ago
I'm not sure why the other options are even there. With a score that high, there's no way it could mean mobile or desktop traffic is more valuable or that there's no statistical significance.
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Simona
9 months ago
B) Mobile traffic is more valuable.
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Socorro
9 months ago
I agree, with a score of 0.9 or greater, it definitely indicates a significant difference.
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Iola
10 months ago
A) There is high statistical significance difference between these metrics and the 2 segments.
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Evelynn
10 months ago
I agree with Starr, it must mean that one segment is more valuable than the other.
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Starr
10 months ago
I think the high differential score indicates a significant difference between the metrics and segments.
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Dannie
10 months ago
A differential score of 0.9 or greater definitely indicates a high statistical significance difference between the metrics and the two segments. This is a clear-cut answer.
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Chaya
9 months ago
A differential score of 0.9 or greater definitely indicates a high statistical significance difference between the metrics and the two segments.
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Jordan
10 months ago
C) Desktop traffic is more valuable.
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Whitney
10 months ago
B) Mobile traffic is more valuable.
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Elli
10 months ago
A) There is high statistical significance difference between these metrics and the 2 segments.
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