Adobe AD0-E207 Exam - Topic 1 Question 20 Discussion

Actual exam question for Adobe's AD0-E207 exam

Question #: 20
Topic #: 1

A product was viewed on two different pages and was added to the cart from one of the pages. Below are the product syntax used for each page.

Page 1:

s.products = ";prod123;1;100;;evar2=merch_category1";

Page 2:

s.products = ";prod123;1;100;;evar2=merch_category2";

If the product was checked out and purchased for $100, how might revenue be attributed to eVar2 if merchandising is enabled? (Choose two.)

A$100 against merch.category1 and $100 against merch_category2 for linear allocation

B$100 against merch.category1 for original allocation

C$200 against merch_category2 for most recent allocation

D$200 against merch.category1 for original allocation

E$100 against merch_category2 for most recent allocation

Show Suggested Answer

Suggested Answer: A

In Adobe Analytics, non-sequential segments allow for the inclusion of conditions that do not necessarily occur in a specific order. Since the specific product demo page and coupon page can be viewed in any order between the landing page and the order confirmation page, non-sequential containers are the appropriate choice. They allow for the creation of a segment where users must have started their visit from a campaign and completed an order, without enforcing a strict sequence for intermediate steps.

by Arthur at Jan 28, 2025, 12:14 AM

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Iraida

4 months ago

Definitely $100 for merch_category2 as the most recent allocation.

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Maia

5 months ago

So, linear allocation gives $100 to both? Interesting!

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Gladys

5 months ago

Wait, how can it be $200 for merch_category2? That seems off.

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Tricia

5 months ago

Totally agree with that!

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Kristal

5 months ago

I think it’s $100 against merch.category1 for original allocation.

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Stevie

6 months ago

I'm a bit confused about how the revenue splits work with merchandising enabled. I thought it was always the last category that gets the credit, but I'm not entirely sure.

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Geoffrey

6 months ago

This question seems similar to one we practiced where we had to decide between most recent and original allocations. I feel like option E could be right.

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Melvin

6 months ago

I think the original allocation might give $100 to merch_category1, but I'm not confident about the second option.

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Nieves

6 months ago

I remember something about linear allocation, but I'm not sure if it applies here since there are two different categories involved.

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Valda

6 months ago

Alright, time to put on my thinking cap. I'll need to weigh the pros and cons of each of the allocation options to determine the best answer.

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Katina

6 months ago

I think I've got a handle on this. The key is to remember that merchandising is enabled, so the revenue will be attributed based on the eVar2 values.

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Tiera

6 months ago

I'm a bit confused by the different merchandising categories here. I'll need to make sure I understand how the linear and most recent allocation methods work.

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Regenia

6 months ago

Okay, let's see. The product was viewed on two pages, but added to the cart from one of them. So I'll need to consider how that might impact the attribution.

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Catalina

6 months ago

Hmm, this looks like a tricky one. I'll need to think through the different allocation options carefully.

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Venita

11 months ago

I think I'll just close my eyes and point to an answer. That's sure to work, right? Just kidding, I'm going to carefully consider each option and try to figure out the best approach. Wish me luck!

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Emiko

11 months ago

Haha, this question is like a game of 'Spot the Difference' for data analysts. I bet the folks who wrote this question had a good laugh coming up with all these tricky options.

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Ora

11 months ago

Wait, what? Linear allocation? That's not something I've heard of before. I'm going to have to do some research on that before I can decide on the right answer.

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Dewitt

10 months ago

Most recent allocation gives credit to the last touchpoint

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Matthew

10 months ago

Original allocation gives credit to the first touchpoint

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Lizette

10 months ago

Linear allocation spreads revenue evenly across all touchpoints

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Alverta

11 months ago

Ah, I see! The key here is that merchandising is enabled. That means the most recent eVar value will be used for revenue attribution. So I'm thinking E) is the correct answer.

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Helga

10 months ago

No, because with merchandising enabled, the most recent eVar value takes precedence. So it should be E) $100 against merch_category2 for most recent allocation.

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Miles

10 months ago

But what about the other option? Could it also be A) $100 against merch.category1 and $100 against merch_category2 for linear allocation?

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Tayna

10 months ago

Yes, E) $100 against merch_category2 for most recent allocation seems like the correct choice.

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Diane

11 months ago

That makes sense, so it would be $100 against merch_category2 for most recent allocation.

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Crissy

11 months ago

I think you're right, E) $100 against merch_category2 for most recent allocation makes sense.

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Francoise

11 months ago

I think you're right, E) $100 against merch_category2 for most recent allocation.

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Chantay

11 months ago

Hmm, I think I need to read this question more carefully. The product was viewed on two different pages, but it was only added to the cart from one of them. I wonder if that makes a difference in how the revenue is attributed.

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