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Adobe Exam AD0-E207 Topic 1 Question 20 Discussion

Actual exam question for Adobe's AD0-E207 exam
Question #: 20
Topic #: 1
[All AD0-E207 Questions]

A product was viewed on two different pages and was added to the cart from one of the pages. Below are the product syntax used for each page.

Page 1:

s.products = ";prod123;1;100;;evar2=merch_category1";

Page 2:

s.products = ";prod123;1;100;;evar2=merch_category2";

If the product was checked out and purchased for $100, how might revenue be attributed to eVar2 if merchandising is enabled? (Choose two.)

Show Suggested Answer Hide Answer
Suggested Answer: A

In Adobe Analytics, non-sequential segments allow for the inclusion of conditions that do not necessarily occur in a specific order. Since the specific product demo page and coupon page can be viewed in any order between the landing page and the order confirmation page, non-sequential containers are the appropriate choice. They allow for the creation of a segment where users must have started their visit from a campaign and completed an order, without enforcing a strict sequence for intermediate steps.


Contribute your Thoughts:

Venita
18 days ago
I think I'll just close my eyes and point to an answer. That's sure to work, right? Just kidding, I'm going to carefully consider each option and try to figure out the best approach. Wish me luck!
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Emiko
22 days ago
Haha, this question is like a game of 'Spot the Difference' for data analysts. I bet the folks who wrote this question had a good laugh coming up with all these tricky options.
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Ora
24 days ago
Wait, what? Linear allocation? That's not something I've heard of before. I'm going to have to do some research on that before I can decide on the right answer.
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Matthew
2 days ago
Original allocation gives credit to the first touchpoint
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Lizette
3 days ago
Linear allocation spreads revenue evenly across all touchpoints
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Alverta
1 months ago
Ah, I see! The key here is that merchandising is enabled. That means the most recent eVar value will be used for revenue attribution. So I'm thinking E) is the correct answer.
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Diane
9 days ago
That makes sense, so it would be $100 against merch_category2 for most recent allocation.
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Crissy
19 days ago
I think you're right, E) $100 against merch_category2 for most recent allocation makes sense.
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Francoise
20 days ago
I think you're right, E) $100 against merch_category2 for most recent allocation.
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Chantay
1 months ago
Hmm, I think I need to read this question more carefully. The product was viewed on two different pages, but it was only added to the cart from one of them. I wonder if that makes a difference in how the revenue is attributed.
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Gayla
2 months ago
That makes sense, as the product was added to the cart from Page 2 with eVar2=merch_category2.
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Royal
2 months ago
I believe it could be $100 against merch_category2 for most recent allocation.
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Gayla
2 months ago
I think the revenue might be attributed to eVar2 based on the most recent allocation.
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