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A marketer is selling up a form on an Adobe Marketo Engage landing page for a gated content program, with pre-fill enabled for the fields First Name, Last Name, Email Address, and Company Name.
The gated content is promoted via email to existing customers and via social media to reach a broader audience.
For which audiences will the fields First Name, Last Name, Email Address, and Company Name pre-fill when they go to the landing page?
OptionsMultipleChoice
An Adobe Marketo Engage event program is connected with a Webinar provider. What program status is mandatory to populate the {{member.webinar url}} token?
OptionsMultipleChoice
Keeghan consistently monitors new names that are created in his Adobe Marketo Engage instance. His people performance report shows that there were 100 new leads created yesterday. He asked his team if they could confirm where the leads came from but unfortunately they did not know. There are no operational programs tracking and setting person source in the instance.
Which field can Keeghan check to give him some indication of where the leads came from?
OptionsMultipleChoice
A marketer wants to be efficient and effective with their A/B testing strategy. What A/B testing best practice should the user follow?
OptionsMultipleChoice
A field needs to be created on the Person object that is visible in both CRM and Adobe Marketo Engage.
Which steps always need to be completed in order to accomplish this?
OptionsMultipleChoice
Ajay has joined as the Adobe Marketo Engage Administrator for ACMEWorld theme park. He would like a comprehensive list of actions that users have taken within the Adobe Marketo Engage instance in the last six months. Also, he wants to know who updated the Webinar registration landing page in the last month.
Where would Ajay find these details?
OptionsMultipleChoice
A marketer conducted an A/B test and expected the new version to perform better than the original version. However, this did not occur.
What conclusion can the marketer make about these A/B test results?
OptionsMultipleChoice
An Adobe Marketo Engage administrator is building a revenue model:

When validating the model, they received an error message.
What does the administrator need to do to correct the model validation error?
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