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An ongoing change program is gaining momentum and throughout the organization stakeholders face challenges and experience success. What needs to be clearly defined in the communications plan to support them?
Suggested Answer: C
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A communications plan must include clear stakeholder messaging tailored to different groups. ACMP emphasizes that during momentum phases, reinforcing what stakeholders need to know, feel, and do is critical. Feedback channels (B) and case studies (D) support engagement but are not the core requirement. Sponsors (A) are senders, not the message itself. Clear, relevant messaging ensures stakeholders remain aligned and supported.
(Reference: ACMP Standard, Process Group 3 -- Communication Plan; Key component: Targeted stakeholder messaging.)
31 comments · newest first
BE
Ben
7 months ago
But D might not address immediate concerns like B does.
AR
Arlie
8 months ago
I like D. Clear case studies can show real success stories.
GE
Gerald
8 months ago
C is essential. Stakeholder messaging keeps everyone aligned.
VA
Val
8 months ago
True, but without B, sponsors won't know the real issues.
RO
Ronny
8 months ago
A is important too. Identified sponsors can guide the process.
JE
Jesusita
8 months ago
Feedback channels will really help us adjust on the fly!
TH
Therese
8 months ago
Identified sponsors? I thought that was a given!
TA
Talia
9 months ago
I agree, stakeholder messaging is key for buy-in.
JE
Jestine
9 months ago
Wait, are we sure feedback channels are enough?
ON
Onita
9 months ago
I feel like having clear case studies could help illustrate success, but I’m not entirely confident if they should be prioritized over other options.
NI
Nikita
9 months ago
I remember a similar question where we discussed the importance of stakeholder messaging. It seems like that could be key here too.
VE
Vernice
9 months ago
I think the feedback channels and mechanisms are really important, but I’m not sure if they’re the most critical part of the communications plan.
ED
Edelmira
9 months ago
Feedback channels? More like "Feedbag" channels, am I right? *wink wink*
BE
Bernadine
10 months ago
I agree, B is key. Without feedback, how do we know what's working?
VI
Vince
10 months ago
I think B is crucial. Feedback channels help everyone feel heard.
AL
Aleshia
10 months ago
Definitely need clear case studies! They show real impact.
SH
Sherell
10 months ago
Identified sponsors seem essential for credibility, but I wonder if they’re enough on their own without solid messaging.
TW
Twanna
10 months ago
Exactly! B can adapt as challenges arise.
AM
Amira
11 months ago
Clearly, the correct answer is "All of the above" - you can't have a successful change program without all of these elements!
KA
Kara
11 months ago
D) Clear case studies can help stakeholders visualize the benefits of the change program.
ST
Stephaine
11 months ago
A) Identified sponsors provide the necessary leadership and guidance for the change program to succeed.
AU
Audrie
11 months ago
C) Stakeholder messaging is crucial to ensure everyone is on the same page and understands the changes.
TY
Ty
12 months ago
B) Feedback channels and mechanisms are key to supporting stakeholders during an ongoing change program.
QU
Queenie
12 months ago
This is a good one. I'd say the most important thing is to have a really robust communications plan that keeps everyone in the loop and gives them the information they need. Feedback channels are crucial too.
FE
Felicitas
12 months ago
Okay, I've got a strategy for this. I'd make sure to hit all the key elements - identified sponsors, feedback channels, stakeholder messaging, and clear case studies to demonstrate success. Gotta cover all the bases!
HY
Hyun
1 year ago
Hmm, I'm a little unsure about this one. There are a few different elements they could be looking for. I think I'd start by making sure the stakeholder messaging is really clear and consistent across the organization.
AV
Avery
1 year ago
This seems like a pretty straightforward question about change management communications. I'd focus on making sure the key stakeholders are clearly identified and that there are effective feedback channels in place.
LA
Lashon
6 months ago
Case studies can really help illustrate the changes.
CA
Catarina
6 months ago
Clear messaging for stakeholders can’t be overlooked.
FE
Felix
7 months ago
Definitely! Feedback channels are essential too.
MA
Maurine
7 months ago
I agree, identifying sponsors is crucial.