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ACMP Global Exam CCMP Topic 6 Question 3 Discussion
Topic #: 6
An ongoing change program is gaining momentum and throughout the organization stakeholders face challenges and experience success. What needs to be clearly defined in the communications plan to support them?
A communications plan must include clear stakeholder messaging tailored to different groups. ACMP emphasizes that during momentum phases, reinforcing what stakeholders need to know, feel, and do is critical. Feedback channels (B) and case studies (D) support engagement but are not the core requirement. Sponsors (A) are senders, not the message itself. Clear, relevant messaging ensures stakeholders remain aligned and supported.
(Reference: ACMP Standard, Process Group 3 -- Communication Plan; Key component: Targeted stakeholder messaging.)
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