ACMP Global CCMP Exam - Topic 3 Question 14 Discussion

Actual exam question for ACMP Global's CCMP exam

Question #: 14
Topic #: 3

After communication meetings with all employees impacted by a change initiative, the feedback was that many of them do not understand the reasons for this change. Which part of the communications strategy is most likely to be revised to achieve desired outcome of change communication?

ABusiness rationale as case for change

BStakeholders should be able to change

CStakeholders should know how to change

DStakeholders should be adaptable and focused on the future

Show Suggested Answer

Suggested Answer: A

If employees do not understand why the change is happening, the issue lies in the business rationale/case for change component of the communication strategy. ACMP stresses that building awareness starts with a clear explanation of why change is needed, risks of not changing, and expected benefits. The other options (B--D) deal with ability, adaptability, or future readiness, which follow only after a strong rationale is understood. Thus, revising the business rationale (A) is necessary.

(Reference: ACMP Standard, Process Group 3 -- Communication Plan; Activity: Communicate business rationale to build awareness and alignment.)

by Mari at May 04, 2026, 01:43 AM

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