Discuss ACMP Global CCMP Exam Topic 3 Question 14

After communication meetings with all employees impacted by a change initiative, the feedback was that many of them do not understand the reasons for this change. Which part of the communications strategy is most likely to be revised to achieve desired outcome of change communication?

ABusiness rationale as case for change

BStakeholders should be able to change

CStakeholders should know how to change

DStakeholders should be adaptable and focused on the future

Suggested Answer: A

If employees do not understand why the change is happening, the issue lies in the business rationale/case for change component of the communication strategy. ACMP stresses that building awareness starts with a clear explanation of why change is needed, risks of not changing, and expected benefits. The other options (B--D) deal with ability, adaptability, or future readiness, which follow only after a strong rationale is understood. Thus, revising the business rationale (A) is necessary.

(Reference: ACMP Standard, Process Group 3 -- Communication Plan; Activity: Communicate business rationale to build awareness and alignment.)

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24 comments · newest first

Paola 2 days ago

A should definitely be revised. Clear reasons are crucial.

Marilynn 7 days ago

D is nice, but if they don’t get A, it won’t matter.

Jolene 12 days ago

C is important too, but first, they need the why.

Olive 18 days ago

B could also help, but understanding the reason is key.

Augustine 23 days ago

A makes sense. Without that, confusion will linger.

Tracey 28 days ago

Agreed, they need to understand the business rationale.

Shannon 1 month ago

I think A is the best choice.

Coral 1 month ago

A is definitely the priority. Clear communication is vital.

Kara 1 month ago

True, but if they don’t understand now, future focus won’t help.

Deonna 2 months ago

D is important too. Future focus can motivate change.

Keneth 2 months ago

Right! A sets the foundation for everything else.

Osvaldo 2 months ago

But if they don’t get the reason, how will they know how? A first!

Trevor 2 months ago

I lean towards C. Knowing how to change is crucial too.

Latricia 2 months ago

Agreed, A makes sense. Without a clear rationale, confusion grows.

Alecia 2 months ago

I think A is the key. People need to understand why.

Meghann 3 months ago

A definitely needs to be revised. Without a solid rationale, it's hard to get buy-in.

Kimbery 3 months ago

I think D is essential too. Adaptability is crucial for any change.

Skye 3 months ago

Wait, are people really confused about the reasons? That's surprising!

Michell 3 months ago

I disagree, C is more important. They need to know how to implement the change.

Carri 3 months ago

A seems like the right choice. Clear reasons are key!

Alaine 4 months ago

I keep thinking about how we talked about the importance of clear communication in class, so A seems like the best option to revise.

Simona 5 months ago

I feel like D could also be important, but it seems more about mindset rather than understanding the reasons behind the change.

Tamie 5 months ago

I’m not so sure, but I remember a practice question where we discussed how stakeholders need to know how to change, so maybe C could be relevant too.

Justa 5 months ago

I think it might be A, the business rationale, since if they don’t understand the reasons for the change, that’s a key area to address.

ACMP Global CCMP Exam - Topic 3 Question 14 Discussion