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ACMP Global CCMP Exam - Topic 3 Question 14 Discussion

After communication meetings with all employees impacted by a change initiative, the feedback was that many of them do not understand the reasons for this change. Which part of the communications strategy is most likely to be revised to achieve desired outcome of change communication?
A) Business rationale as case for change
B) Stakeholders should be able to change
C) Stakeholders should know how to change
D) Stakeholders should be adaptable and focused on the future

ACMP Global CCMP Exam - Topic 3 Question 14 Discussion

Actual exam question for ACMP Global's CCMP exam
Question #: 14
Topic #: 3
[All CCMP Questions]

After communication meetings with all employees impacted by a change initiative, the feedback was that many of them do not understand the reasons for this change. Which part of the communications strategy is most likely to be revised to achieve desired outcome of change communication?

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Suggested Answer: A

If employees do not understand why the change is happening, the issue lies in the business rationale/case for change component of the communication strategy. ACMP stresses that building awareness starts with a clear explanation of why change is needed, risks of not changing, and expected benefits. The other options (B--D) deal with ability, adaptability, or future readiness, which follow only after a strong rationale is understood. Thus, revising the business rationale (A) is necessary.

(Reference: ACMP Standard, Process Group 3 -- Communication Plan; Activity: Communicate business rationale to build awareness and alignment.)


by Mari at May 04, 2026, 01:43 AM

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Skye
2 hours ago
Wait, are people really confused about the reasons? That's surprising!
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Michell
5 days ago
I disagree, C is more important. They need to know how to implement the change.
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Carri
10 days ago
A seems like the right choice. Clear reasons are key!
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Alaine
16 days ago
I keep thinking about how we talked about the importance of clear communication in class, so A seems like the best option to revise.
upvoted 0 times
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Simona
2 months ago
I feel like D could also be important, but it seems more about mindset rather than understanding the reasons behind the change.
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Tamie
2 months ago
I’m not so sure, but I remember a practice question where we discussed how stakeholders need to know how to change, so maybe C could be relevant too.
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Justa
2 months ago
I think it might be A, the business rationale, since if they don’t understand the reasons for the change, that’s a key area to address.
upvoted 0 times
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