ACMP Global CCMP Exam - Topic 2 Question 24 Discussion

Sponsor coaching is critical because sponsorship is the top success factor in change management. Coaching should focus on ensuring the sponsor understands and enacts their role and responsibilities, including visible support, active communication, resource allocation, and barrier removal. While lessons learned may help inform, and funding requests may arise, the core content of sponsor coaching must emphasize what they must do to be effective. This includes visible leadership behaviors, stakeholder engagement, and role modeling commitment.

(Reference: ACMP Standard, Process Group 2 -- Sponsorship Strategy and Coaching Plan; Key activities: Define sponsor role, actions, visibility, and accountability.)